Analysis+and+Prediction

=Part One:= =Part Two:=
 * __Chapter One__- This chapter starts off by talking about Carl N. Karcher who is said to be one of the founders of fast food, he is the owner of Carl Jrs. It says he was born in 1917 in the state of Ohio. He spent most of his time farming after he dropped out of school in the 8th grade. It then says he moved to California where he meet his life adn started a family. Carl then bought a hot dog cart and his wife sold hot dogs while Carl was at work in a bakery. Carl eventually opened a drive-in barbecue restaurant during the post WWII era. At the same time the McDonald brothers started their own hamburger business. They were the first people who began using quick service. During this period many more fast food restaurants began opening. I think that he will start to talk about how those business's are doing now and how what actually goes in their food.
 * __Chapter Two__- In this chapter it talks about the relationship between Walt Disney and Ray Croc. First it talks about how they both grew up and how there were many similarities between their lives. It then starts to talk about how Disney created clever marketing strategies which greatly increased his product recognition. At the Same time Ray Croc was working on some of his own marketing strategies by saying he was in show business, not the food business. Finally it discussed the marketing strategies used on kids during that time period. I think it will go on to talk about child marketing in the present and the statistics of childhood obesity.
 * __Chapter Three__- This chapter begins with an overview of a small town called Colorado Springs. It says that half the jobs in this city still depend on government spending. It then goes on to say that teenagers are the most employed people in the fast food industry because they want people who work part time for low wages. Also many students work as telemarketers, in the mall, or at restaurants and when they become annoyed with a certain job they just quit and get a new one. Also with low paying restaurants there is a higher percentage employees stealing from their own restaurant since their wages are so small. I think that the next chapter will be about all the other types of people who work in the fast food industry.
 * __Chapter Four__- This chapter starts off in a small town in Colorado called Pueblo It then starts talking about a Little Caesars that is owned by a former NHL player who was injured and now owns a franchise. Then it begins to explain what a franchise is and that it has been around since the 19th century. I think that the next chapter will be about how the food in the fast food industry is made.
 * __Chapter Five__- The beginning of this chapter starts off at a potato plant in Aberdeen, Idaho that is owned by a J.R. Simplot. The plant is usually running year round making potatoes into french fries. It started using a difeerent method of drying the potatoes and was the main supplier to the army during WWII. They then started flash freezing their fries which kept them a lot more fresh so that meant more people wanted to start buying their fries. They are still one of the main suppliers for french fries for McDonalds. Now Simplot owns a good percentage of the french fry market in the United States. Peolpe say that McDonald's fries are one of the best in the country. This chapter then goes on to say how atrifical flavors are made and what they are made of. Then it says that most fast food companies put dyes in their food so that it looks better and more people will want to buy it. I think that the next chapter will be about how the process the meat in most hamburgers for fast food restaurants.
 * __Chapter Six__- At the start of this chapter we meet a rancher who owns a cattle ranch in Colorado Springs. We learn that he is a very good rancher and a very hard worker. Next we learn that McDonalds has around 5 beef providers. Also 2/3 of the chicken market is maintained by 8 chicken processors. And in teh late 70's a guy named Fred Turner had the idea of making small bite sized chicken pieces which is now known as chicken nuggets and they have been popular across the U.S. since the early 80's. The end of this chapter focuses on how corporate is mostly responsible for the small price being paid toward ranchers for their cattle. But some ranchers were afraid to testify against them in fear of losing their business. I think the next chapter will be about how cattle are raised and processed.
 * __Chapter Seven__- This chapter begins with a description of a small town where cattle are the center of most of the jobs in that area. It says that Greeley is one of the biggest producers of all the hamburger we eat at a fast food restaurant. It then goes on to talk about a father and son who opened their own slaughterhouse which was very dangerous because there was a good chance of accidents and injuries. But then IBP slaughterhouses started opening and this was very bady, it would often ruin that area. In Lexington, Nebraska a slaughterhouse was opened and that area had the highest crime rate in all of Nebraska. And it is said that there is only 3 smells in Lexington now and that is burning hair, grease, and rotten eggs. I think the next chapter will be about the working conditions for the fast food industry and how bad they are.
 * __Chapter Eight__- This chapter start out with a visit to the largest slaughterhouse in all of America which is located somewhere in the High Planes. This slaughterhouse isn't like others because about half of all of its employees are woman. Then it goes on to explain what the job of a sticker is and that is to cut the cattle's throat so it will be dead and get processed. This industry is so dangerous because it has 3 times the injury rate then the average job in the U.S. Deep cuts are probably the most common injury since they work around sharp objects all day. Some workers can't even report getting injured because they might be illegal immigrants so they could get caught if they go to the hospital. The worst job of this whole industry is the clean up crew because they have to work with a lot of dangerous chemicals to clean the machines with. I think the next chapter will tell you how they make the food and how it gets stored in restaurants.
 * __Chapter Nine__- This chapter begins with us meeting a guy named Lee Harding who got E coli from eating at a Mexican restaurant. The deadly virus gave him severe cramps along with bloody diarrhea. This started a huge recall of meat but it was too late because about 200,000 people would become sick from the same disease everyday. White Castle's success was partly because they told people that their food was delivered twice a day and they had their grills out in the open so you could watch them cook. It goes on to say that many children died of the E coli virus so President Clinton announced he was making sure the meat would be virus free. But kids still died because schools would buy the cheapest meat possible. I think the next chapter will just be an overlook over the whole book and fast food around the world.
 * __Chapter Ten__- This chapter starts out in a German city called Plauen. A textile factory began there around the 1800's but this area was soon deserted because of the war. Then in 1990 a McDonalds was built and it was the first building built there since the start of new Germany. McDonald's has been so successful that is has branched off into many other areas in the world. The only problem they have had is with a lot of illegal issues since all the monopolizing and takeovers they have done. But in the end they are still the biggest and wealthiest fast food restaurant in all of the world.